The Music Business Academy for Africa 2022 went on a short break for a week and resumed Module 3 on the 6th of August 2022. Module 2, which ended on the 24th of July, was quite a revelation for the students. They learned about how diverse the music industry is. You want to know more about what was learned in Module 2, don’t you? You can Read it here. Let’s take a look at how the third module is going so far.
MODULE 3 PROGRESS
Module 3 of the MBA For Africa 2022 program began on the 6th of August. This module is about management and A&R/music development.
This module is in partnership with the Music Managers Forum, UK. Two classes in this module have been held so far. Indeed, it has been a smooth sail on the ocean of knowledge.
Below are the classes in this Module as well as some of the faculty guests so far:
CLASS 1: Artist Management: Lauren Roth de Wolf, Management For Africa Express, Moonchild Sanelly, and more. Stephanie Adamu, Marketing and Communications Manager. Phil Nelson, Artiste Manager & Music Business Educator.
CLASS 2: Role of Managers and A&Rs in Talent Development: Obinna Agwu, A&R, Artiste Manager. Jacqueline Pelham-Leigh, A&R Consultant. Chioma Okoro, Head of A&R, MBA for Africa.
CLASS 3: Talent Discovery, Assessment, and Development.
CLASS 4: Artistic Identity and Establishing a core audience for Talent
To begin with, the first class on artist management highlights the important roles artist managers play in the music industry. The relationship managers are to have with their artists and the various capacities in which they should operate were not left out. Such as how the manager identifies or creates opportunities to market the career of the artiste; This is the core of the role of a manager aside from the other roles that come with time.
However, the second class expands on the role of managers and A&Rs in the discovery and development of talents. This class discusses factors that can contribute to the success of the artist and the collective efforts involved as a team in ensuring the growth of talent. A strong team mindset is the basis of any successful management team.
We anticipate more insightful classes as the module proceeds and more faculty guests join the program to impart more knowledge to the students.
Below are some of the reactions after the classes last weekend
@mbaforafrica thats was a really dope session. I really feel like many pple owe me money for consultations on music cuz on radio i did a ton of that especially for upcoming acts.
— OGO-OLUWA.. can't wait for the next class. (@superO_G) August 7, 2022
Skills Of An A&R
— OCHŌKELÀ
• People management skills
• Organizational skills
• Time management skills
• Networking skill
• Selling skill
• Continuous learning
– Obinna Agwu@mbaforafrica #LearnFromMBA22 #MBAForAfrica22(@raspoejembi) August 7, 2022
However, the journey to creating top-notch entertainment professionals continues in the Music Business for Africa 2022 program.
To register for the MBA For Africa 2022 program, Visit https://lnkd.in/dYJdW_u now!
Also, you can download the complete MBA For Africa Curriculum here: → http://lnkd.in/g2RPAVxH
N/B: When you register for the full program, you will have access to all the classes and live sessions that you have missed.
The MBA For Africa 2022 Program in partnership with Creative Industries Initiative For Africa & Music Ally is officially sponsored by YouTube Music.
Stay informed on the activities of the Music Business Academy for Africa 2022 on our website as we bring you weekly updates here.