Module four of the Music Business Academy for Africa 2022 began on the 20th of August and concluded on the 28th of August 2022. There is no doubt at this point that every class is indeed a new experience for the students. Each module unlocks a new treasure chest of knowledge. If you are doubting this, follow the feedback from the students using the hashtags #LearnFromMBA22 and #MBAForAfrica22.
MODULE Four (4): intellectual properties and contracts
This Module had four classes as seen in other modules. This module examined Intellectual Properties and contracts. These happen to be the lifeblood of the music industry as much as the art itself. Below are the details of each class and faculty guest for this module.
- CLASS 1-(Copyrights): Oyinkansola Fawehinmi, (Founder & President, Digital Music Commerce and Exchange Ltd.), Jusnah Gadi (Founder, Young Music Boss & Music Business Educator), Olumide Mustapha (Founding partner at Technolawgical Partners), Rita Anwiri Chindah (ACIArb, AIDR, IP/IT lawyer, and arbitrator).
- CLASS 2 (Music Industry Contracts I – Management and Label Contracts): Abi Lufadeju (Entertainment Lawyer, Legal and Business Affairs Manager), Wale Kalejaiye (Media and Entertainment Lawyer).
- CLASS 3 (Music Industry Contracts II-Endorsements, Performances & Sponsorships): Akinyemi Ayinoluwa (Partner and Co-Founder, Hightower Solicitors & Advocates), Christel Kayibi (Senior Legal & Business Affairs Manager and A&R at Sony Music). Cindy Ihua (Lawyer, Talent Manager & Producer/Director). Tokunbo Komolafe (Senior Counsel, Dentons ACAS-Law).
- CLASS 4 (IP Valuation- Trademarks, Patents, Monetising IP): Kikelola Ojewale (Senior Associate at Dentons ACAS-Law), Opeyemi Iredumare (Creative Industries Lawyer).
However, You can download the complete MBA For Africa Curriculum here: → http://lnkd.in/g2RPAVxH
Module 4 (Intellectual Property and Contracts) of the #MBAForAfrica22 program begins tomorrow!! Yet to register?
— Music Business Academy For Africa. (@mbaforafrica) August 19, 2022
Click https://t.co/ZHBe9NpE2Y to register for Module 4.#MBAForAfrica22 #MusicBusiness #MusicBusinessAfrica #IntellectualProperty #Contracts #Legal #EntertainmentLaw pic.twitter.com/6o1yJUGQhy
class highlights
The first class in module four is about copyrights, a very important discourse in the music industry. The copyright laws aim to protect the creators of the original music and give them the exclusive right to use and monetize their work. The laws, importance, and steps involved in ensuring copyright protection are broadly discussed in this class. Copyright, however, is the bedrock of the music industry and is to be taken seriously.
Furthermore, the second and third classes dealt extensively with various forms of contracts in the industry. Management and label contracts were examined as well as endorsements, partnerships, and sponsorships. One important lesson from this class is that always involve a lawyer when it comes to contracts and agreements. Also, you must examine and evaluate any contract because it can either make or mar your future in the industry.
In conclusion, the module ends with the class on the importance of IP Valuation. Intellectual Property valuation is essential to every creative. These include patents, trademarks, copyrights, and registered designs. Also, Iredumare examined the importance of IP valuation and broke down the challenges of IP valuation in Africa. In conclusion, the class exposes the challenges of the publishing industry in Africa in regard to IP valuation.
Reactions and student feedback from module 4
As mentioned earlier, every module is a chest of knowledge unlocked. Below is some of the feedback from students upon the completion of the Module Four classes.
"Your image is part of your property" in a contract "property" includes what you wear…I remember years back refusing to sign a contract coz the clause on what I would wear was controlled by the label. #MBAforAfrica22 #LearnFromMBA22
— RudoAmor (@rudoamormusic) August 27, 2022
As an artist, your IP valuation is of immense value to your career both in the present and the future. #mbaforafrica22
— Ugo (@ugochiA_) August 28, 2022
When you do photoshoots and videos always ensure that there’s an agreement contract. This is because copyright laws recognize the taker of that photo or video as the owner of that still or motion material. #LearnFromMBA22 #MBAForAfrica22
— Sir PDB 👨🏽🏫 (@NanaKojoMula) August 20, 2022
There are lot of reasons why interacting with the local collection societies are very important. The fundamental one being that they create VALUE for the local economy which in turn goes into building a more profitable industry. #LearnFromMBA22 #MBAForAfrica22 #MBAClayClan
— Ni'ma Billions/big Energy! (@Dj_synergy3) August 20, 2022
However, you can still register for the MBA For Africa 2022 program, Visit https://lnkd.in/dYJdW_u now!
When you register for the full program, you will have access to all the classes and live sessions that you missed.
The Music Business Academy For Africa 2022 Program in partnership with Creative Industries Initiative For Africa & Music Ally is officially sponsored by YouTube Music.
Stay glued to Soot Africa for updates on the activities of the MBA for Africa ’22 here