Soot Africa is back again with more thrilling news from the MBA for Africa module six, Marketing Management. The final two classes held on the 24th and 26th of September and it only keeps getting better. The previous module, module five educated particularly on Music Production 101. If you missed out on that, you can keep up with some of the highlights here. Curious to know how module six went? Let’s jump right in.
Highlights From MBA For Africa Module Six: Class One – Music And Brand Marketing
The faculty guests for this class were:
- Patrick Ross- Chief Operating Officer, Music Ally
Moderated by Davuid Adeyemi – PR Consultant
Putting together a brand message for the artist and the music is one of the most crucial aspects of marketing music. Basically, this class dealt with the details that go into creating a brand that the fans will be loyal to. A brand message that is true and authentic is one of the most effective tools that can be used to market your music.
Highlights From MBA For Africa Module Six: Class Two – Artist Planning
The faculty guest for this class was:
- Nikita Chauhan – Founder of TranslateNC, a Talent Management and Strategic Marketing Hub.
Moderated by Davuid Adeyemi – PR Consultant
Apart from the music and the music label, the artist on its own is also a brand. As such, the artist needs to be properly planned and treated as a brand identity. Class two of the MBA for Africa module six highlighted the most important part of artist planning. This is emphatically how to present the artist to the public and the important timeline that this planning involves. To learn more about this, you can still register for the MBA for Africa program here and catch up. You will have access to all previously missed modules once you register.
Highlights From MBA For Africa Module Six: Class Three – Music Marketing Strategy
The faculty guests for this class were:
- Stephanie Achigbu – Marketing Director, AWAL
- Osagie O – Director, A&R Operations (Africa), ONErpm
- Kushal Patel – Head of Training , Music Ally
Moderated by Oreoluwa Peters – Co-Foundeer & CEO, DSC Africa & Creative Director GlamX
Music is just like any good product and needs a solid marketing strategy to put it in the market. Basically the focus of this was on how to create a marketing strategy for your music that works. It also buttressed on the importance of creating a plan, following that plan from ideation to creation and watching it work.
Highlights From Module Six, Class Four: Social Media and Digital Marketing
The faculty guests for MBA for Africa module six class four were;
- Twinky D Lagdameo – President, ARTKIPELAGO INC (Online Education for The Creative Industries and Music Business Veteran)
- Marlen Huellbrock – Head of Marketing & Audience, Music Ally
Moderated by Oreoluwa Peters – Co-Founder & CEO of DSE Africa and Creative Director, GlamX
This class gave the students gems, tips and tricks on how to navigate social media as a marketing tool for an artist’s music. It also highlighted using the internet and its vast reach to your advantage. Social media helps you target the right people for your music and when done right, could bring in a massive audience for you. This was shared, and so much more. If you are new to the music industry, these are classes you should absolutely want to be a part of.
The MBA for Africa is here to create the next leaders in the music industry in Africa, and you could be a part of that. You can read more about the program here and register. What’s even better? You’d have access to all the modules and classes you may have previously missed. Registration closes soon and you absolutely do not want to miss it.
The MBA for Africa will resume for an exciting module seven in the coming week. You can register for module seven here, or for the entire program here. You can also see a full curriculum of the program here.
The MBA for Africa program in partnership with Musically and Creative Industries Initiative For Africa, is sponsored by Youtube music.
Keep up with more exciting MBA for Africa news here at Soot Africa.
