Innovative Music Marketing Strategies in the African Music Industry
The African music industry has undergone a remarkable transformation in recent years, propelled by a wave of innovative music marketing strategies that have elevated artists
Soot Africa Time Series showcases our collection of articles and
music collections from across continent of Africa and beyond.
The African music industry has undergone a remarkable transformation in recent years, propelled by a wave of innovative music marketing strategies that have elevated artists
The African music scene continues to experience a remarkable surge, showcasing various talents that have captured local and global audiences. Recently, New African Magazine unveiled
“They call me Shallipopi!”. If you’re an avid Afrobeats music listener, you already know what comes after this proclamation. I bet you’re also asking how
Just when the Nigerian Hip-Hop scene faced so much scrutiny for being static and overturning the same artists every two years, Odumodublvck brought some much-needed
After the resounding success of his previous single “Real Love” that garnered attention from notable platforms and tastemakers such as DJ Semtex. North West London’s
Thanksgiving Day! This is a tradition not only peculiar to the United States but also to other countries like Canada, Grenada, Brazil and Philippines as
Who was Tyla before her viral hit song Water broke the internet? What began as a fun, catchy TikTok choreography has paved the way for
For over three years now, Afronation has brought joy to Afrobeats lovers across the globe. Countries like Portugal, Ghana, and Puerto Rico have hosted the
Undoubtedly, Olamide is the one person who has truly earned his flowers for his profound impact on the Nigerian music industry today. It’s been more
(If you’re reading this and were at Tequila Ever After listening party, I’ve still not forgiven you. I missed out on that beautiful experience, and
Boy Alone is a vulnerable project that has earned Omah Lay the “sad boy” tag. Fans have gone even further to describe his current sound
With all the good music we had this previous week, choosing our Soot Africa top picks was no easy feat. Omah Lay gave us a
As a South West Nigerian indigene through and through, Ziggy Machala is a sensational singer that describes her music as Afro-Soul. Also known as Adejuwon
Salami Opeyemi Olatunji, also known as BoyLogik, is a rising singer whose art centers around Afrobeats as we know it. He defines his sound as
It is always exciting when you come across someone who amplifies their creativity in every aspect possible. People with multiple talents are often told to
Eric Limani is a singer-songwriter and guitarist known for his powerful vocals, introspective lyrics, and captivating stage presence. With his unique blend of folk music,
Its another week and another opportunity to pick our top five songs from the numerous releases we had in the previous week. Bloody Civilian, Tay
Fast rising Nigerian Afro-pop, R&B-soul artiste, Kotrell, is set to captivate the hearts of music lovers with the release of his highly anticipated debut EP,
As you know, Soot Africa takes pride in spotlighting people who play important roles in the African music industry. Last week, we hosted the producer
It’s a new week and a fresh influx of new music from the Nigerian music scene. This week’s picks are nothing short of the quality
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